May 17, 2025 – PINHE hosted an efficacy-focused product showcase under the theme “12-Hour Wear as the New Standard – A New Era of Foundation.” After a decade of dedicated R&D, PINHE unveiled three newly developed efficacy skincare products. Built upon our in-house laboratory capabilities and in collaboration with leading dermatology experts, these products embody a “medical + skincare” approach – driving a new wave of efficacy-driven skincare innovation.
As skin concerns become more prominent, consumer awareness of skincare continues to rise. “Clean beauty” and “precision skincare” have become dominant trends. Users are paying greater attention to their foundation experience, seeking targeted, personalized, and result-driven products that address their specific skin needs.
Mr. Zhao also observed: “Consumer demands can sometimes seem contradictory – they want high coverage and long-lasting wear, yet products that meet both often feel heavy on the skin.” PINHE’s new launch is designed precisely to solve these pain points.
Designed to tackle common foundation frustrations – poor staying power, caking, heaviness, and dryness – this product integrates application, setting, and touch-up in one.
At the launch event, PINHE set up three interactive experience zones: Superior Wear, Quick-Dry & Smudge-Proof, and Adhesion Black Tech. Guests experienced first-hand the “ultra-stable” performance of the new foundation.
According to a test report from Weipu, an accredited third-party testing authority, PINHE’s Soft Matte Beauty Cushion Foundation delivers moisturizing, oil-control, long-wear, and water- & sweat-resistant benefits.
PINHE’s Three Goals for Foundation
🏆 The most cost-effective, longest-wearing foundation.
🏆 The most cost-effective, easiest-to-use foundation.
🏆 The most cost-effective, most nourishing foundation.
“Develop foundation with the same rigor as efficacy skincare.”
Key ingredient: Qingyuan (Liaoning) gentian root extract – a China National Geographical Indication product, with gentiopicroside content over 10 times higher than similar competing ingredients.
Technology: Pure amino acid system + innovative min-cmc micelle technology + gentian extract + 10 types of amino acids + patented moisturizing technology.
Benefit: Cleanse, remove makeup, and care – all in one. Excels in foam, texture, gentleness, fragrance, price, and cleansing power – a true “all-rounder” in facial cleansers.
PINHE has invested millions to establish the PINHE Efficacy Skincare Research Institute, featuring cell labs, permeation labs, human trial labs, and quality control labs. We collaborate with top universities such as Guangzhou University of Chinese Medicine, building a deep R&D moat.
At the launch, Professor Ding Hui (Guangzhou University of Chinese Medicine, Director of South China Skincare Testing & R&D Center) and Professor Huang Chaofeng (Sun Yat-sen University, Chief Scientist of PINHE Efficacy Skincare Research Institute) shared key insights on skin care fundamentals and product development pathways, providing scientific support for creating blockbuster efficacy products. The fusion of aesthetics and medicine brought fresh perspectives to the audience.
丁慧
Professor Ding Hui, Professor at Guangzhou University of Chinese Medicine, Director of the South China Skincare Testing and R&D Center
黄朝峰
Professor Huang Chaofeng, Professor at Sun Yat-sen University, Chief Scientist of Pinkel Efficacy Skincare Research Institute
Looking Ahead
The launch of these new products reflects PINHE’s long-standing commitment to scientific innovation and marks a significant step forward in precision skincare. Moving forward, PINHE will continue to embrace a long-term vision, delivering high-quality, high-efficacy solutions to consumers worldwide. In an increasingly competitive skincare landscape, our deep R&D foundation is the very source of confidence that allows PINHE to differentiate decisively.
PINHE – Science-Driven, Empowering Global Brands
PINHE · Global Cosmetics Manufacturing Expert · Global OEM/ODM Partner
